A team designed for today’s uber dynamic and ever-changing media landscape.
WE ARE INVESTORS IN GROWTH-MINDED BRANDS
High Value Marketing Stewardship.
WHISTLE is a team of digital strategists and brand experts with a history of extensive experience supporting both emerging and established global brands. We help our partners shape comprehensive digital footprints, build performance-driven e-commerce strategies and establish a powerful D2C presence online.
An Investment-First Approach.
We work as investors in growth-minded companies by offering a cost-based model that trades marketing stewardship for equity. Our investments are focused on lower-to-middle market consumer businesses. Whistle's unique model enables brands to make their budgets go 2-3x further with sophisticated, performance-based media planning and spin up significantly faster returns based on precise audience targeting, conversion planning and integrated ad technology for optimizations.
A Platform Designed for Big Return.
Our platform is centered on performance-driven marketing that creates value and drives growth. We focus on insight-based brand planning, audience targeting, performance-driven media and the strategic design of digital ecosystems. We help brands scale with strategic brand marketing and creative services that focus on performance and reducing burn rates.
CASE EXAMPLES:
SHAPING ECOMM STRATEGIES:
Expanded audience profiling, introduced retargeting strategies and returned a +22% eCommerce growth pattern in 20 consecutive quarters, a +14% YoY growth in digital sales and +9% total YoY growth from Thanksgiving through Cyber Monday exceeding all internal targets:
Scaled digital media programs and creative content strategies to develop key drivers of eCommerce success
Structured audience for new prospect and existing customer segments leveraging first, second and third-party data
Developed audience-creative messaging matrices to drive alignment and relevance and enhance conversion
Integrated channel mix diversification to maximize reach and optimize efficiency
Implemented culture of aggressive optimization and innovation
Scaled media investment 12x while maintaining client profitability targets
SELLING SERVICES:
Drove increased D2C Subscription-based maintenance plans and protection programs, delivering a +172% increase in online sessions across 7 focus markets and drove 32% YoY improvement in media efficiency:
Developed scorecard ranking to determine focus markets based on rankers by region, market and district and categorized based on growth, market share, opportunity size and cost.
Identified segments for media targeting including Emerging markets, Growth Markets, Manage for Value Markets and Protect & Enhance
Produced increases in both overall sales and new customer sales on average of 35% YoY with matrix management and audience targeting strategies
SELLING GOODS:
Launched new product to a legacy audience for first time in over 10 years:
Structured audience targeting for new prospect and existing customer segments leveraging first, second and third-party data
Generated +15.83% website traffic YoY with standard annual launches via optimized content, media and targeting strategies
Exceeded all internal targets for week-1 sales by 22%
INCREASING 3rd PARTY PERFORMANCE:
Developed enhanced brand content pages and product content tools for 3rd party distribution channel to drive increases in average order value and improve product cross sales:
Generated an average +22% increase YoY in same SKU / product category sales
Produced $3.22 ROAS with keyword and audience targeting strategies
Increased mobile conversions by 17% with improved mobile-ready content
Our Team
Our leadership team understands the challenges of scaling business to meet the demands of the consumer. As former CEO’s, heads of strategy and agency executives, we are passionate about providing emerging D2C businesses with access to marketing expertise that drives growth, transforms categories and shapes the consumer landscape of tomorrow.
